Sennheiser swiftly sells off beloved audiophile headphone business | PC Gamer - jacksonshenduch
Sennheiser swiftly sells off beloved audiophile headphone business
Just a few months past, Sennheiser announced it was looking for somebody to buy its Consumer cartesian product business—including its popular audiophile-grade headphones. IT didn't take long for it to find unity, either, as the party has announced that Sonova, a Swiss deaf-aid company, will take over the reins later this year.
The €200 million ($243m) deal will earn Sonova ownership of the Sennheiser brand and product lineup, subject to a triple-crown transfer by the end of 2021. Sennheiser will use this chance to focus primarily happening its pro lineup.
It's unlikely you'll consider a Sonova HD 800 S replacing the flagship Sennheiser HD 800 S on the shelves, though. The hatful includes a license for future apply of the Sennheiser brand, which means the Sennheiser branding is sure to stick more or less as the face of the consumer headphone biz.
Furthermore, the cardinal have agreed on a imperishable cooperation clause as a part of the raft. What that means for the design of proximo products is unclear, but if it can keep future Sennheiser consumer products close to the Sennheiser heritage that'll constitute to everyone's benefit. Sennheiser's pristine reputation in the audiophile securities industry has been attained with consistently comme il faut in flood-end headphones over the years, and it would be a huge attaint to see that slip at all.
Sennheiser also employs roughly 600 people in its consumer naval division. A complete transfer of operations is intended as a part of the untested deal, so that should mean all of these employees make the switch to Sonova.
You can read what co-CEOs Andreas and Daniel Sennheiser, fractional-generation family owners of the audio company, retrieve about the get in this message along the Sennheiser website.
"We couldn't have asked for a better partner than Sonova for our Consumer Electronics commercial enterprise," Daniel Sennheiser, atomic number 27-Chief operating officer at Sennheiser, says. "Sonova is a strong, easily-positioned company. Not only do we share a love for unique audio experiences, we also share very similar corporate values. This gives us an excellent foundation for a successful incoming together."
This International Relations and Security Network't the first meter that Sennheiser has licensed its brand to another. In fact, its gaming headsets, notably the GSP lineup, were made and manufactured under a cosignatory venture between Sennheiser and Demant, and then titled Sennheiser Communications. This was dissolved in 2020, and led to the formation of Epic as a standalone headset brand offer both unexampled EPOS-proprietary headphones and co-branded bequest Sennheiser ones.
Jacob earned his first byline writing for his own tech blog from his hometown in Wales in 2017. From in that respect, He graduated to professionally breaking things at PCGamesN, where he would later win command of the kit cupboard as hardware editor. Now, as precedential ironware editor at PC Gamer, he spends his days reporting on the latest developments in the engineering and gaming industry. When atomic number 2's not composition virtually GPUs and CPUs, you'll chance him trying to set out as far away from the modern world as possible by wild encampment.
Source: https://www.pcgamer.com/sennheiser-swiftly-sells-off-beloved-audiophile-headphone-business/
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